![]() The fashion industry is nervous about neglecting a community of future fashion consumers. Will brands shift resources to cater accordingly, with brands such as LVMH and Gucci becoming something that closer resembles a fashion-tech company than a fashion house? This may seem far-fetched today but just ask brands such as blockbuster how quickly trends can shift. For example, a consumer someone recently paid $450,000 to be Snoop Dogg’s neighbour in a virtual world called the Sandbox □Ī further point is, what if consumption grows faster in the Metaverse than in reality? Which it may well do given societal trends and the time Gen Z spends online. ![]() Secondly, we're only just grappling with the on-line to off-life fashion consumption model, but how about meta vs physical? Will there be meta only products, experiences and services? History suggests so. Where they will be fashion consumers eyes and wallets, there will be brands trying to gain some of that wallet share in that new channel □ Be it billboards, TVs, websites, phones and now the Metaverse. ![]() Fashion brands want to get as many eyes on their products as possible, in whatever channel that might be. Since then we’ve also seen Adidas invest in the Bored Ape Yacht Club ecosystem and Nike acquire VR and NFT studio RTFKT, proving beyond doubt the next fight between fashion brands with be in the digital, virtual space □ What about fashion consumers?įirstly, fashion brands follow fashion consumers. What we can see therefore is fashion is moving full throttle into the Metaverse, with tie ups with games, lifestyle experiences and meet-ups. What followed was the same Balengica debuting their NYC collection as part of Simpsons sketch, he who shall not be named announcing his own 'evil, not evil, definitely evil version' of the Metaverse, and finally rounding off with a rush of brands, such as Nike patenting their logo in VR.
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